OpenTable

OpenTable has powered the restaurant industry's digital reservation infrastructure since 1998, and today more than 60,000 restaurants worldwide use it actively. Thanks to its two-sided structure, it manages restaurant operations while also helping restaurants discover new guests.

A workflow scattered across a phone book, a spreadsheet, and third-party reservation forms wears a restaurant down. On a busy Friday night two reservations can land on the same table, no-shows go untracked, and customer preferences get forgotten. OpenTable brings all of these flows into one central system.

Direct calls to the restaurant, reservations made through the restaurant's own website, and one-tap bookings from Google and Instagram all flow into the same queue, so there is no risk of double-booking. Restaurants digitize their floor plan, defining each table's capacity, type — window seat, bar, dining room — and expected turn time, and the system forecasts occupancy to automate accept-or-decline decisions. When a returning guest books again, their visit history, spending profile, allergies, preferred table, and special notes such as anniversaries appear automatically on the server's screen, making service feel personal. Integration with widely used POS systems such as Toast, Square, Lightspeed, and Aloha connects the reservation-to-check-to-payment chain into a single account. Email campaigns, birthday gifts, special-event invitations, and gift-card management round out the marketing toolkit, and restaurants award points to guests through OpenTable Dining Rewards to keep them coming back. Millions of users search for new restaurants through the OpenTable app and website, so simply being listed can win new customers without any extra spend.

Independent restaurant owners, well-known fine-dining spots, restaurant chains such as Roy's and Eataly, hotel restaurants, and boutique cafes all rely on OpenTable. In Turkey the platform is still used mostly in English, which makes it especially valuable for restaurants that see a lot of foreign tourists.

Pricing combines a monthly subscription with a small per-reservation commission. Three plans — Basic, Core, and Pro — scale with restaurant size, and both guest-facing and restaurant-facing apps are available on web, iOS, and Android.