Bizzabo
Enterprise platform focused on attendee experience for in-person, virtual, and hybrid events
Bizzabo is a SaaS platform that manages corporate events through the lens of attendee experience. It goes beyond the classic registration-payment-ticketing chain, keeping communication before, during, and after the event within a single data model.
For those organizing a corporate conference, staying "attendee-focused" is the hardest part. As logistical complexity and technical infrastructure grow, what matters most — giving the attendee a valuable experience — tends to get pushed aside. Bizzabo reverses this dynamic.
The platform's branded event website goes far beyond a standard event page: it delivers a full landing page matching your brand identity, complete with a registration form, speaker information, sponsor visibility, an agenda, and a payment flow, with custom domain support. Its smart networking feature lets attendees state their interests and goals at registration, and the system suggests suitable matches using artificial intelligence, with 1:1 meetings schedulable ahead of the event.
The branded mobile app carries your logo, colors, and a custom splash screen. Each attendee builds a personalized agenda, bookmarks favorite sessions, and joins Q&A queues. One of Bizzabo's standout features, Klipper, automatically extracts 30-60 second video clips from session recordings — critical for social sharing and post-event content marketing. Deep CRM integration provides two-way sync with Salesforce, HubSpot, and Marketo: event attendees automatically become leads or contacts in the CRM, and engagement data flows into marketing automation. The hybrid infrastructure opens in-person events to remote attendees — while on-stage content streams live, remote participants network with each other through a branded virtual space.
B2B SaaS companies such as Salesforce, HubSpot, Drift, and Atlassian choose Bizzabo for their annual customer summits. It is also used for industry conferences by companies like Cisco, Pendo, and ServiceNow, for annual gatherings of professional communities, and for large HR and IT events.
Pricing is custom, based on event size, module selection, and the number of annual events, with an annual subscription model predominating. Management is primarily web-based, while the mobile app is tailored for attendees.
Features
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Branded event website
A fully branded landing page including registration form, speakers, sponsor page, and agenda.
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Smart matchmaking
AI-powered networking that matches attendees based on interests and goals.
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Mobile event app
A branded app with a personalized agenda, in-session engagement, and push notifications.
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Klipper — event content generation
Automatically extracts short video clips from sessions for social media and post-event use.
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Lead capture and sponsor management
Sponsor booths, direct sales team engagement, and sponsor performance reporting.
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CRM and marketing automation
Deep integration with Salesforce, HubSpot, and Marketo, plus attendee journey automation.
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Hybrid streaming infrastructure
Streams on-stage content live and bridges networking with remote attendees.
Use cases
- Annual customer and user summits for B2B SaaS companies
- Industry community conferences (HR, tech, finance)
- Annual training events for professional certification programs
- Multi-location touring events (city-tour format)
- Investor summits and financial sector conferences
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