About
Splash was founded in New York in 2011 and has stood out with its approach of positioning events as a "marketing channel." The company operates on the idea that invitation, registration, and tracking flows should be tightly bound to a brand's visual identity and CRM data.
While traditional event tools are operational in nature, Splash treats event pages and invitations as a brand experience — the same way a social media post, a product launch, or an ad campaign would be treated. Its standout features include a drag-and-drop page editor, brand kit management, and brand control.
Its customers include consumer brands, agencies, corporate marketing teams, and B2B sales and marketing operations, designed for companies that dedicate a significant share of their marketing budget to experience-driven events.